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BMW

Born into beemers: Passion for airheads becomes a career for father and son

June 4, 2020 by Editor

By Michael E. Gouge Eddie Plam’s childhood playground doesn’t look too different from his current workplace, a brightly lit room filled with airhead BMWs and his proud father watching from nearby. “My dad was a BMW dealer from 1985 to 2008, so essentially I grew up in a BMW shop,” said the 32-year-old California native. “I grew up around these old bikes. I remember taking … [Read more...] about Born into beemers: Passion for airheads becomes a career for father and son

Connected by design: Elegance of design draws Diamond Brand CEO John Delaloye back to motorcycling

January 22, 2020 by Editor

The bright red tank decals and matching subframe on Diamond Brand Gear CEO John Delaloye’s 2016 BMW R 1220 seem to transfix the eyes of passersby as he prepares to head out for an afternoon ride. The elegant design of the naked Beemer played a major role in bringing Delaloye back to the world of motorcycling. “It connects really well to our business in the sense that I love … [Read more...] about Connected by design: Elegance of design draws Diamond Brand CEO John Delaloye back to motorcycling

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From the Archives

Lauren Bergrud

Horses for courses: Lauren Bergrud pursues her passion for both horses and motorcycles

Biltmore Estate

Home for the Holidays – Riders tour the Biltmore Estate

Hot Springs: A Strange Attraction Secluded in Western NC

Hare and Hound

Hare & Hound: An outstanding pub for every palate

Ride Along

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