BMW

The bright red tank decals and matching subframe on Diamond Brand Gear CEO John Delaloye’s 2016 BMW R 1220 seem to transfix the eyes of passersby as he prepares to head out for an afternoon ride. The elegant design of the naked Beemer played a major role in bringing Delaloye back to the world of motorcycling. “It connects really well to our business in the sense that I love … [Read more...] about Connected by design: Elegance of design draws Diamond Brand CEO John Delaloye back to motorcycling