By Michael E. Gouge Eddie Plam’s childhood playground doesn’t look too different from his current workplace, a brightly lit room filled with airhead BMWs and his proud father watching from nearby. “My dad was a BMW dealer from 1985 to 2008, so essentially I grew up in a BMW shop,” said the 32-year-old California native. “I grew up around these old bikes. I remember taking … [Read more...] about Born into beemers: Passion for airheads becomes a career for father and son
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Connected by design: Elegance of design draws Diamond Brand CEO John Delaloye back to motorcycling
The bright red tank decals and matching subframe on Diamond Brand Gear CEO John Delaloye’s 2016 BMW R 1220 seem to transfix the eyes of passersby as he prepares to head out for an afternoon ride. The elegant design of the naked Beemer played a major role in bringing Delaloye back to the world of motorcycling. “It connects really well to our business in the sense that I love … [Read more...] about Connected by design: Elegance of design draws Diamond Brand CEO John Delaloye back to motorcycling
