The bright red tank decals and matching subframe on Diamond Brand Gear CEO John Delaloye’s 2016 BMW R 1220 seem to transfix the eyes of passersby as he prepares to head out for an afternoon ride. The elegant design of the naked Beemer played a major role in bringing Delaloye back to the world of motorcycling. “It connects really well to our business in the sense that I love … [Read more...] about Connected by design: Elegance of design draws Diamond Brand CEO John Delaloye back to motorcycling
Rider Profile
Girl on fire: Anna Rigby combines social media fame with a passion for sport bikes
Famed MotoGP racer Valentino Rossi once described riding as an art form — something you do because it makes you feel something inside. When it comes to bringing heart and soul into riding, Anna Rigby displays an infectious enthusiasm for the sport, which may be why she’s amassed a following of nearly 200,000 on Instagram. She’s best known as RedSpade, after the name of her … [Read more...] about Girl on fire: Anna Rigby combines social media fame with a passion for sport bikes
A motorcycle stronger than spinach: Charlie Stroebel and his Popeye bike
It all started with an old leather suitcase. Charlie Stroebel’s late brother, Frankie Striffler, loved a good hunt for antiques and curiosities. On one of his outings, he stumbled upon what looked like a salesman’s sample case, probably from the 1920s or ‘30s. Frankie called Charlie and excitedly told him all about the suitcase, but Stroebel didn’t share his brother’s … [Read more...] about A motorcycle stronger than spinach: Charlie Stroebel and his Popeye bike
Dile Brown Sr.: A life and career devoted to two wheels
He arrives in the sparkling motorcycle showroom like a beloved elder statesman, greeted warmly by employees who emerge from all corners of the Harley-Davidson dealership to welcome their founder, Dile Brown Sr. The 81-year-old returns their admiration, knowing success in the business takes more than just making sales, but building a community. With a full mane of silver hair, … [Read more...] about Dile Brown Sr.: A life and career devoted to two wheels
Dr. Laura Ellis
Some people dip a toe into a new activity like they’re gauging an icy mountain stream – tentative and half-hearted. Not Dr. Laura Ellis. She dives in, very likely making a huge splash before taking off at high speed. Four years after learning to ride a motorcycle, Ellis, a serious rock climber and mountain biker, has run through a half-dozen increasingly powerful bikes, … [Read more...] about Dr. Laura Ellis
